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A Motorific Car and Track Gift Set
Motorific is the brand name of a line of battery-operated slot car toys
and related accessories marketed by the Ideal Toy Company from 1964 to
the early 1970s. It differed from traditional slot car sets in that the
cars were powered independently by a pair of AA batteries, rather than
by an electrical connection to the track.
The cars ran on slotted plastic track which was snapped together in
various layouts, ranging from a simple oval to elaborate patterns, some
featuring jumps and hazards ("Motorific Torture Track").
After removing the detachable slot-car pin, the cars could also be run
on the floor, with the front wheels steerable into one of three set
positions (left, center, right).
Although some playsets were marketed to feature competitive play
between two operators ("Racerific"), in truth there was little
allowance for competition since there was no operator control over
speed.
Motorific vehicles and accessories remain popular as collectibles, particularly with baby boomer toy aficionados.
Contents
1 Marketing
2 U.S. Customs appeal
3 Notes
4 External links
//
Marketing
Ideal introduced the Motorific line in 1964 as "The New Quick-Change
Motor Toy" , offering a variety of popular car body styles that were
interchangeable with common snap-on chassis and electric motors. Each
of the three elements were sold separately and as sets in various
combinations, as well as being packaged with a variety of track layouts.
The interchangeable bodies rode on a plastic chassis, with a removable
"CU-24" motor. It was powered by two AA batteries which mounted in the
chassis. An "On-Off" switch was on the bottom of the chassis. A
removable metal conversion pin would slide on the front part of the
chassis, in order to make the car usable on a Motorific (or regular
slot car) track.
In the first two years of distribution, there were 18 different
Motorific car body styles offered for sale . Subsequently, a large
number of styles became available in a "Motorific Custom Cars" line.
The original models included the Thunderbird, Continental, Corvette,
Rolls Royce, Mercury, Ford Truck, Imperial, Cadillac, Ford Wagon, Grand
Prix, Impala, and Jaguar XKE.
The 1965 Motorific Catalog
Later releases included the Aston Martin, Barracuda, Riviera, Camaro,
Duesenberg Phantom, Dune Buggy, Ferrari Berlinetta, 1957 Chevrolet,
Ford Hot Rod, Mustang, Karmen Ghia, Mercedes Benz, Cougar, Woody Wagon,
and Triumph TR-3.
The "Racing Car" series included the Chaparral, Ferrari 250, Ford J,
Ford Mark I, Mako Shark, and Porsche GT. This series featured a beefier
chassis than the original cars, with larger wheels and tires.
Ideal later introduced a smaller-scale car line more suited to racing
("Mini-Motorific"), as well as sets featuring Motorific trucks ("Action
Highway") which ran on wider-sized track, and a line of motorized boats
("Boaterific").
The "Mini-Motorific" line included the Bonneville Racer, Chaparral D2,
Charger, Custom Rod, Delta Duo, Ferrari Special, Firebird, Ford
Allegro, Ford GT Mark IV, Mangusta, Plymouth GTX, Police Car, Porsche
907, Shelby Mustang, Stingray, and Wrecker. The chassis on the Mini's
were diecast, and used a smaller version of the motor, now referred to
as "CU-25". The conversion pin was now built into the chassis, and
folded up when not in use.
A Motorific Computer Car
The "Motorific Truck" series included the Fire Patrol Pumper, Mighty
Hauler Dump Truck, Mighty Mixer Cement Truck, Refrigerator Van,
Tri-Cola Delivery, Thruway Service Wrecker, Stake Truck, Highway
Maintenance, Troop Transport, and Tractor Trailer.
A line of "Computer Cars" were also introduced late in the production
run. Unlike the other cars, they did not run on a track. They were
designed to run only on the floor. An interchangeable disk in the
bottom of the model car would change the direction the car traveled.
The disks were for Figure 8, Slalom, Square, and Dog Bone. Three orange
barrels were included with the cars to navigate around. The chassis was
a combination of the past designs. It was a full size motorific body
with a diecast chassis, but used the smaller "CU-25" motor from the
Mini line. The bodies used were re-issues of older motorific styles,
but had new color schemes and a "Computer Car" decal on the roof top of
each car. The "Computer Car" series included the Camaro, Mustang,
Ferrari, Triumph TR-3, Jaguar XKE, and the Barracuda.
U.S. Customs appeal
In 1970, the United States Court of Customs and Patent Appeals denied
Ideal's request to have Motorific plastic car bodies and chassis
reclassified as "parts" rather than toys. Such a reclassification would
have significantly reduced the importation tariff charged to Ideal
(10%-17%, versus 35%). The appeal document revealed the company's
two-year sales unit...(and so on)
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